Marketing major is a general term used to describe a number of different fields that deal with the promotion of goods and services and the marketing of those goods and services. Marketing involves more than just finding a product that people want and selling it. In learning this field, a marketing major also learns how to analyze consumer needs, find market segments and then set prices and sell a product.
The field of marketing is divided into several categories. One category that is often confused with marketing is advertising. Advertising is the promotion of a product and its service by using media including television, radio, print, the Internet and even other forms of visual communication such as billboards and displays. Advertising is the promotion of products and services.
Some of the smaller companies that are considered small in scale may also be marketing their own product or service. While some smaller companies do not have their own marketing department, they can still benefit from a marketing major. Marketing majors in colleges also offer many other courses that are related to marketing. The marketing major usually focuses on one of the many marketing programs offered.
Marketing programs can range from one year to an Associate's degree program. A four-year degree program is usually recommended by most employers. While many of the programs are similar, some of the programs are very different. Most marketing programs will combine traditional classroom courses, with some computer based learning courses.
Many of the online marketing programs will focus on specific topics such as media, advertising and marketing. An online marketing program will give the student the ability to work from home while still learning about the products and services that are being promoted and marketed. Students who learn to promote online will often find it easier to promote in their spare time because it gives them access to the Internet.
Marketing majors will often study business ethics. Business ethics is the foundation for all other fields of study because business ethics is what students will be using every day. In learning about this discipline, students learn the importance of fair play, honesty, integrity and caring for customers.
Marketing majors will also learn to market on a national level. Students will learn about the differences between local and national marketing, the benefits of local marketing and how to use marketing to promote a particular product or service. The marketing major is also used to increase a company's sales volume.
A business administration major will typically complete their degree at an Ivy League school like Harvard or Yale University. Business administration major will normally focus on MBA programs.
Major in business administration include accounting, economics, finance, marketing, human resources and organizational leadership. Students will learn how to create plans, organize projects and make strategic decisions. Business administration is considered the heart of business management.
A Bachelor of Science degree in marketing will allow students to start a successful career in the marketing industry. A Bachelors degree in marketing will allow students to start their career in a marketing position and will be focused on the field of marketing. Bachelors degrees in marketing are usually required by most employers.
Business administration majors will need to choose which area of marketing they want to specialize in. This will help them get a job in a job within a specific business.
For example, a major in business administration will focus on marketing as an area of marketing. There are many different areas of marketing and some majors in business administration will focus on more than one area. Other majors in business administration will focus on marketing as a way to advance their education and become a more specialized marketer.