Sales are most commonly categorized as activities associated with selling a product, or the total number of products sold in a given specified period of time. A sale, also called a transaction, involves payment for the sale or delivery of a product. The exchange of a product or services for an equivalent or different product or services is also considered a sale, although the exchange of a specific product or service for an equivalent or different product or service is not considered a sale but rather a purchase.
Sales associates are individuals who perform sales functions or work under the supervision of an executive of a corporation. They are generally employed as sales associates by companies that sell products to consumers or by companies that provide sales, technical or administrative support services to businesses and corporations.
One of the responsibilities of sales associates is to help customers buy the products they are looking for, either at a retail store a manufacturer's showroom, or through an online vendor. The sales associate must be aware of the products the customer is looking for and be able to provide them with all of the necessary information to make their decision. A sales associate should be able to offer accurate information about the product, such as its name, its features, its price, and its quantity. To do this, he or she must have at least a basic knowledge about the product. The sales associate will also be required to keep the customer informed about the company or product and be prompt in answering any questions the customer may have.
Once the product is purchased, the associate must be able to deliver the product to the customer on time and in the same condition it was received. To deliver the product correctly, he or she must be able to use the packing materials in the proper manner. This includes checking to ensure that the product is secure in the carrier before transporting it to the client. The packaging material used by the sales associate will depend on the specific product being purchased.
In order to perform these activities successfully, the sales associate must have the appropriate training. The training can come from a business school or it can come from a professional who has knowledge of selling and marketing skills. For some people, having a mentor or an experienced sales associate can be the best choice.
Associates who work under the supervision of an executive in a company usually learn more sales skills and responsibilities when they become part of that company's management team. When the executive leaves his or her position, the employees typically assume these duties until they are offered another position in the organization. They might, however, continue working under the supervision of someone who is in the same role. until they are promoted. If the new position is the sales manager position, however, he or she will likely oversee the sales associates until such time that they are ready for their own manager position.
Associates are also expected to participate in training sessions held by their employer. The sessions are intended to provide them with specific information about the organization and the products and services the company sells. They are taught . . . . . . what responsibilities they must carry out and what types of promotions and special events to participate in to promote the products and services. Typical sales associate training session can last an hour or two and is typically led by a person who is a member of the management team or someone with sales expertise.
Most trainings will cover some of the topics covered in the book, “The Elements of Success: Sales Training.” These include things like developing a clear, concise, and understandable sales message and implementing a strong sales strategy.